Corporate Social Responsibility
Lemon Tree believes that the brand should stand for more than ‘just profit’. We
have focused our efforts on creating a
socially inclusive work
environment which seeks to bring in people of different backgrounds, abilities and
ethnicities and offer them work as a unified team with a common goal.
We believe that persons with disabilities (which can be physical, social or economic
disabilities leading to an opportunity deprivation) must be provided the same opportunities
as others to realize their full potential and live with dignity. By creating a supportive
environment in the organization that allows them to deliver their best, we are able
to play a part, however small, in social inclusiveness, opportunity/livelihood creation
and therefore nation building.
Lemon Tree has defined the goal as mainstreaming
‘Opportunity Deprived
Indians’ i.e. ODIs into its workforce. ODIs include:
A. Employees With Disability
(EwD):
Physical Disability
- • Speech and Hearing Impaired (SHI)
- • Orthopedically Handicapped (OH)
- • Acid Survivors (AS)
- • Going forward, also Visually Impaired (VI), Low Vision (LV)
Intellectual Disability
People who belong to marginalized sections of society or are from the Economically/
Socially (EcoSoc) weak segment:
- • Below Poverty Line (BPL) individuals
- • Widowed or abandoned/battered/destitute/divorced women
- • Orphans/abandoned girls
- • Individuals from economically weak families
- • Communities who do not get education and employment opportunities easily i.e.
North Eastern States, Bihar, Jharkand, Chhattisgarh, Orissa, tribal/interior areas
of any state, etc.
For any of the above segments (except #2), we consider those who have studied upto
Class 9 and not beyond that.
Evolution of the EWD Initiative | Disability Types
In the early stages, we inducted EwD only in back-end roles like Kitchen Stewarding
and Housekeeping, where direct guest interaction was minimal. Also the focus was
only on SHI employees. This gave us an opportunity to develop standard operating
procedures and training modules in an iterative manner. Subsequently we extended
this initiative to guest contact areas such as our restaurants. Here, interaction
with guests is an integral part of the job role. We then re-engineered the relevant
service process to enable EwD to interact with guests. We also engaged with people
with orthopaedic impairment where their disability did not come in the way of their
job performance. We have now done six trials with Down Syndrome in Delhi/NCR at
the coffee shop. As we are building sufficient learning and experience from this
exercise, we will start hiring such candidates across other hotels in the group
and slowly ramp up to a national scale. Autism trials (two) and Acid Survivor trials
have started too and the learnings are being assimilated.
This initiative was started in 2007. As on May, 2018, approximately 21% of our own
employees are Indians who are opportunity deprived in some way.
Summary of Awards
2018
- •FT ArcelorMittal Boldness in Business Award for Corporate Responsibility/ Environment
2018
- •Business Excellence by Leveraging IT, 2018 by Amity School of Science and Technology
2017
- •Dr. Anji Reddy Memorial Award for Model Employer for Persons with Disabilities
2017 NCPEDP Helen Keller Awards for Role Model Companies 2017
- •Ranked #4 Best Company in India by Great Places to Work For Institute 2017
- •Ranked #19 Best Company in Asia by Great Places to Work For Institute 2017
- •Recognition for being among the best in the Special Category – Employer Branding,
2017; Utilizing Analytics to Drive Great Place to Work Initiative, 2017
- •People Matters Talent Acquisition League 2017:’ Best in Diversity’ Award
- •People Matters Total Rewards 2017: 'Best in Building Career' Award
2016
- •Ministry of Social Justice and Empowerment, Government of India: Best Employer
– National Award, 2016. Award received from the President of India
- •Ranked #9 Best Company in India by Great Places to Work For Institute 2016
- •Ranked the Best Company in India for Workplace Culture Transformation 2016
- •Overall Winners World Responsible Tourism Award 2016 at WTM®, London
- •Gold Winner-'Best Accommodation for Responsible Employment' category’ 2016,WTM®,
London
- •HR Innovation Award for Excellence in Diversity and Inclusion,2016
2015
- • HICAP Sustainable Hotel Award 2015 for Sustainable Communities
- • Asian Human Capital Award 2015 for Innovative and Impactful People Practices by
Ministry of Manpower, Singapore and the Human Capital Leadership Institute
- • Hotel Investment Conference Asia Pacific (HICAP) 2015 Sustainable Hotel Awards:
for Sustainable Communities
- • NASSCOM Social Innovation Award 2015 for Corporate (Responsible Business). This
award is for our training AV in Indian Sign Language (ISL) for our Speech &
Hearing Impaired (SHI) employees
- • Ranked #30 in the Top 50 Great Places to Work For 2015
- • Ranked #2 Best Company in India with Unique Initiative/ Programme 2015
- • BW Hotelier HR Excellence Award 2015 for being an equal opportunity employer
2014
- • Cornell University Exemplary Practice Award 2014 for Lemon Tree Hotels’ ccompanywide
inclusion program and initiative of hiring and supporting People with Disabilities.
- • National Tourism Award 2012-13: Best Classified hotel under 2 Star Category -
Red Fox Hotel, East Delhi
- • Nipman Foundation ‘Equal opportunity Award’ 2014
- • Ranked #86 in the Top 100 Great Places to Work For in India 2013 by the Great
Place to Work Institute & the Economic Times
2013
- • Aaj Tak Care Awards 2013 for CSR (Corporate Social Responsibility) in the Empowerment
category. This award is for our Employees with Disabilities (EwD) initiative.
- • Ranked #67 in the Top 100 Great Places to Work For in India 2013 by the Great
Place to Work Institute & the Economic Times.
2012
- • Ministry of Social Justice and Empowerment, Government of India: National Award:
Outstanding Work in the Creation of a Barrier-free Environment for Persons with
Disabilities, 2012. Award received from the President of India.
- • Ranked in the Top 50 large organizations (>1000 employees) in the 2012 study
of Best Companies to Work For in India by the Great Place to Work Institute &
the Economic Times.
- • NCPEDP (National Center for Promotion of Employment for Disabled People)-Shell
Helen Keller Award 2012: Category C: Role Model Organizations, for the work towards
promoting employment opportunities for people with disabilities.
- • NCPEDP-Shell Helen Keller Award 2012: Category B: Role Model Non-Disabled Individuals,
for your work towards promoting employment opportunities for people with disabilities.
- • Svayam Accessibility and Universal Design Award, 2012
2011
- • Ministry of Social Justice and Empowerment, Government of India: Best Employer
– National Award, 2011. Award received from the President of India.
- • Ranked in the Top 100 in the 2011 study of Best Companies to Work For in India
by the Great Place to Work Institute & the Economic Times
- • MphasiS Universal Design Award, 2011: from NCPEDP (National Center for Promotion
of Employment for Disabled People)
2010
- • NCPEDP (National Center for Promotion of Employment for Disabled People, a nonprofit
organization working as an interface between government, industry, international
agencies and the voluntary sector) – Shell Helen Keller Award, 2010 for exemplary
beliefs and practices in employing Differently Enabled People.
B.TRIBAL ART
Lemon Tree Hotels is the largest buyer nationally of tribal art from Bastar, Madhya
Pradesh. This enables the group to support poor tribal craftsmen in this region
and allows the chain to showcase their art extensively across its hotels.
C. GIVING BACK TO SOCIETY
LTH supports and partners these NGOs and societies:
- • Goonj: which provides clothes and utensils to the impoverished.
- • Suniye: that runs a school for Speech and Hearing Impaired children from economically
weaker sections of society. It provides extensive life skills support to these children.
- • Akshaya Patra: whose focus is to eliminate hunger in the city. It regularly provides
a free meal to approximately 2000 destitute people in Delhi, across the city.
- • Muskaan: which provides comprehensive education, vocational training and work
opportunities to young people who are intellectually challenged.
- • Ramanujan Society: where LTH has donated gifts to students for successfully clearing
the IIT entrance exam.
D. Art Objects Through People For Animals
LTH is a large supporter of art objects promoted by People for Animals. This money
helps support the initiatives undertaken by PFA for the welfare and care of animals
across India.
ABOUT LEMON TREE HOTELS LIMITED
Lemon Tree Hotels Limited is India’s largest hotel chain in the mid-priced hotel sector, and the third largest overall, on the basis of controlling interest in owned and leased rooms, as of June 30, 2017, according to the Horwath Report. We operate in the upscale segment and in the mid-market sector, consisting of the upper-midscale, midscale and economy segments. We deliver differentiated yet superior service offerings, with a value-for-money proposition.
LTHL opened its first hotel with 49 rooms in May 2004 and currently operates ~8,350 rooms in 87 hotels across 53 destinations, in India and abroad, under its various brands viz. Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Prima, Keys Select and Keys Lite. As the current pipeline becomes operational, LTHL will be operating ~10,450 rooms in 106 hotels across 64 destinations, in India and abroad.
Lemon Tree Hotels, including Keys Hotels, are located across India, in metro regions including the NCR, Mumbai, Kolkata, Bengaluru, Hyderabad and Chennai, as well as numerous other tier I and II cities such as Pune, Ahmedabad, Chandigarh, Jaipur, Indore, Aurangabad, Udaipur, Vishakhapatnam, Kochi, Ludhiana, Thiruvananthapuram and Vijayawada. The company expanded internationally with hotels opening in Dubai in December 2019 and in Bhutan in February 2020. New hotels are also set to open internationally in Bhutan and Nepal.
To know more, visit
lemontreehotels.com |
aurikahotels.com |
keyshotels.com
Our Brands
The group offers three brands to meet hotel needs across all levels:
- Lemon Tree Premier
Upper Midscale business and leisure hotels
- Lemon Tree Hotels
Midscale business and leisure hotels
- Red Fox by Lemon Tree Hotels
Economy hotels
1. Lemon Tree Premier
The plush and spacious interiors at Lemon Tree Premier take the zing up a notch.
This chain of upper midscale business and leisure hotels elevates the Lemon Tree
experience while retaining the same freshness, quirkiness and energy that Lemon
Tree is well known for.
Lemon Tree Premier pampers the style conscious and upbeat traveler with its personalized
services, premium in-room amenities, award winning restaurants and fun experiences.
2. Lemon Tree Hotels
Lemon Tree Hotels are midscale business and leisure hotels that uplift your spirits
at the end of a long day. Like the fruit they are named after, Lemon Tree Hotels
are fresh, cool and sparkling with zest.
Cheery greetings, a friendly smile and a whiff of the signature lemon fragrance
welcome you at Lemon Tree. This stylish business hotel with fresh and bright interiors
refreshes you with its witty humor and spirited environment.
Lemon Tree’s ‘close to home’ comfort helps you unwind with its smart in-room amenities,
vibrant café, recreation bar, pool and fitness center. All this, at an unbeatable
value.
These two brands offer:
- • An exciting range of dining options:
- • Citrus Café (all hotels) the bright and inviting 24x7 (most hotels) coffee shop
offers an eclectic Indian and international menu
- • Slounge (select hotels) the recreation bar, offers a fun memorable way to chill
and have a spirited night out
- • Republic of Noodles (select hotels) the award winning pan Asian restaurant offers
the best of popular food from Thailand, Vietnam, Singapore, Cambodia, Indonesia
and Myanmar
- • Kebab Theater (select hotels) brings you traditional mouth watering kebab delicacies
from provincial cuisine across India
- • A fitness center (Life Fitness equipped), a refreshing swimming pool (where available)
and a rejuvenating spa-Fresco (where available) promise to keep you feeling as fresh-as-a-lemon.
- • A well equipped business center and meeting rooms make business on the move more
productive.
3. Red
Fox by Lemon Tree Hotels
Red Fox welcome you with its fresh bold interiors as well as crisp and clean rooms.
These economy hotels delight you with its unbeatable value and reliable safety standards.
Here friendly smiles and a lively environment go hand in hand with professional
service.
The business facilities at Red Fox include hi-speed WiFi, Cyber Kiosk, Clever Fox
Café, an efficient meeting room, a well-equipped gym and laundry service.
Hotels that are young at heart, Red Fox let you be yourself whether you are working
on your laptop or winning a game of carom in the lounge. Add to this, Clever Fox
Café’s scrumptious food and the hotels' ‘close to home’ environment - these hotels
become the first choice for price conscious travelers.
Management Team
LTH is run by a group of experienced hotel professionals who have worked with leading
luxury hotel brands and across industries including Consulting, FMCG, Banking and
Insurance, Telecom, Automobiles and offshore business processing.
Learning and Development
The company has implemented a detailed plan for learning and development in order
to deliver on its brand promise and has developed customized content and training
processes for LTH that are world class as well as benchmarked across industries.
Sustainability
Lemon Tree focuses on delivering a healthy ‘triple bottom line’ i.e. Planet, People
and Profit through its sustainability initiatives.
Planet:
Current efforts include energy efficiency and conservation; water efficiency and
conservation; use of CNG instead of LPG; use of green building material; planting
of trees and shrubs on hotel premises; building hotels in accordance with Universal
Design concepts - for greater access for differently abled people and building our
hotels to Leadership in Energy and Design (LEED) Gold Standards.
In the medium term to long term, it aims to focus on wind power; agro power i.e.
burn agricultural waste; recycled water for AC cooling tower; heat pump for energy
conservation; solar photo voltaic (PV) system for lighting; extensive use of LED
light fittings (post cost reduction); geo thermal energy.
People:
We are very focused on our culture and on keeping our people engaged. Lemon Tree
Hotels have been ranked amongst the ‘Best Companies to Work for’ in India for seven
consecutive years (2011 -2017) by the Great Places to Work Institute. In 2017, it
was ranked #4 in the Top 100 Great Places to Work.
LTH is an equal opportunity employer and actively invites job applications from
people with disabilities. The company ethos is that persons with disabilities must
be provided the same opportunities as others to realize their full potential. By
creating an environment in the organization that allows them to deliver their best,
LTH is able to play a part, however small, in social inclusiveness and nation building.
Lemon Tree has defined the goal as mainstreaming
‘Opportunity
Deprived Indians ’ i.e. ODIs into its workforce. ODIs include:
A. Employees With Disability
(EWDs):
Physical Disability
- • Speech and Hearing Impaired (SHI)
- • Orthopedically Handicapped (OH)
- • Acid Survivors (AS)
- • Going forward, also Visually Impaired (VI), Low Vision (LV)
Intellectual Disability
People who belong to marginalized sections of society or are from the
Economically/
Socially (EcoSoc) weak segment
- • Below Poverty Line (BPL) individuals
- • Widowed or abandoned/battered/destitute/divorced women
- • Orphans/abandoned girls
- • Individuals from economically weak families
- • Communities who do not get education and employment opportunities easily i.e.
North Eastern States, Bihar, Jharkand, Chhattisgarh, Orissa, tribal/interior areas
of any state, etc.
For any of the above segments (except #2), we consider those who have studied upto
Class 9 and not beyond that.
This initiative was started in 2007. As on November, 2019, approximately 21% of our
own employees are Indians who are opportunity deprived in some way.
Lemon Tree inducts people with disabilities and those with an economic/social disadvantage
into its entire hotels pan India. They work across different areas of our hotels
e.g. Housekeeping, Kitchen Stewarding and Food & Beverage Service. The goal
is to grow this percentage substantially over the years and make ODIs a central
part of our company. The work done in this area has been continuously recognized
and rewarded at a national level
You may refer to our Awards
Page.
Profit:We
endevour to being best-in-class in our cost structure, both in building and operating
hotels. In an attempt to offer the best Return on Capital Employed to our investors,
over the long term.
Awards and Citations
The Lemon Tree Hotels has been awarded several citations and awards consistently,
testament to the outstanding value and experience we provide to our employees, guests,
partners and society.
You may refer to our Awards Page